Social Media Marketing Tools Every Marketer Should Have – Part 2
This is a continuation of our previous post on various social media marketing tools you shouldn’t ignore in 2018. For Part 1, click here.
This is a content aggregator that’s somewhat similar to BuzzSumo however, it works a little bit differently. If you have a hard time finding published content that you can share with your social media audience, Feedly, helps you discover new content.
The content is gathered from various sources so you’ll never run out of things to post.
Feedly has an amazing app where you can get your daily fix of news you’re interested in. Even though they have a paid plan that goes for $6/month, I find their free version good enough.
Oktopost is a social media management tool that is aimed at helping B2B companies manage their social media channels. Other features include content scheduling, curating content, measuring content effectiveness and keeping a tab on social conversations that are important to your business.
For some reason unbeknownst to me, they’ve decided to keep their pricing plan secret. However, if you would like to try out their host of features, they have a demo account that you can try out.
Tagboard is perfect for marketers that are looking to monitor product and brand mentions. As a social listening tool, Tagboard will give you access to the discussion going on in the social sphere regarding a particular topic. All you need to do is key in the hashtag, topic or term.
But that’s not all, you can use Tagboard to generate new ideas on how to engage your audience and how to generate new ideas.
Tagboard isn’t for anyone without deep pockets though. Their cheapest price starts at $500. And that’s just for a single campaign covering Twitter, Facebook and Instagram.
However, given the fact that it’s a tool meant for established brands we guess the price is reasonable.
Do you largely rely on Twitter as your main social media channel? Then, there’s no way you can ignore Followerwonk.
For starters, it only works exclusively with Twitter. Basically, Followerwonk enables you to improve your level of engagement on Twitter by analyzing and optimizing your audience. It’ll go as far as recommend people for you to follow in a bid to help grow your audience.
Considering the fact that Followerwonk is a product of Moz it’s no surprise that their analysis tools are so detailed.
You might imagine that given the amount of value you’re getting Followerwonk would cost you a pretty penny but no! They actually have a free plan which will provide you with limited data associated with your Twitter account. Their cheapest plan will set you $29/month which is far cheaper than you’d expect.
Everypost is somewhat similar to Feedly, however information sources include YouTube, Flickr, Instagram and more. So, you end up with varied content from various sources which makes it easier for you to schedule and publish content that’s been customized for your audience. This way you’ll be maximizing the impact of each post.
They have a free plan with limited features. Their base paid plan goes for $9.99/month. All paid plans come with a 14-day free trial.
You probably have already heard of this. Bitly is an online service that allows you to shorten URLs. It was very useful back when Twitter had a 120 character limit. However, that’s not to say that it’s outlived its usefulness as you can still use it to shorten URLs. In addition, Bitly can be used to track the shortened URLs and give analytics e.g how many time the URL has been clicked.
This is a great feature that would enable you to optimize your marketing efforts.
If you’re serious about marketing your brand either on Instagram or Pinterest, then you definitely should explore Tailwind. Tailwind is a website that offers you valuable features including:
- Discovering content
- Scheduling posts
- Monitoring conversations
- Amplifying reach
- Analyzing results of your campaign
It’s like having Buffer and Buzzsumo in one tool and then some.
You can access Tailwind’s features for as little as $9.99. If you’re still on the fence though you can try out their free trial.
Agora Pulse is a great way to launch and measure your social media campaigns. Not only do they have paid features but they also have free tools which would be of great use to any discerning social media marketer. The free tools are:
- Facebook Page Barometer – offers insight of how your fans on Facebook are interacting with your page
- Twitter Report Card – Lets you know how well your Twitter campaigns stack up against your closest competitors
- Facebook Page Contests – Using this tool you’re able to run a large number of contests while benefiting from Agora Pulse’s superior filtering options
The paid service starts from $49/month for a single term however if you have a large team you can expect to pay up to $299/month.
There are all kinds of software out there that will help you create optimized images for your social media campaigns. However, none of them do it like Visage. Visage helps you create social media graphics that are optimized for each social media channel. You can easily collaborate with the rest of your team in making edits to the images. Visage also allows you to set restrictions by role.
Visage is not cheap at all with the basic package starting at $50 for the basic package and $1500 for the enterprise package.
If you’re having a hard time coming up with ideas for a new target audience, then Audisense is the tool you need. Not only will Audisense help you to discover new target audiences and help you understand how to keep them engaged, it will provide you with tracking reports to ensure your executing your campaigns at optimum levels.
Audisense offers a 15-day free trial.
Tweepi is the perfect way to track down and engage influencers in your niche. When you use Tweepi you’re able to engage influencers by giving them a mention in your tweets, including them in your lists as well as following them.
Plans start from $10.75/month (paid annually). In any case you can always use their free package.
Wondering what is the best way to carry out competitive analysis on social media? Socialbakers is the answer. Using Socialbakers you’ll be able to see how you’re social media efforts stack up to your competitors’ performance. You can then go ahead and use that data to map a strategy to enhance your content.
Consequently, you’ll be able to monetize your campaigns by boosting your customer acquisition and increasing your growth and retention rates.
Socedo saves you tons of time when trying to prospect future leads. Instead of spending your time trying to figure out where your leads are, Socedo does that for you. You can use Socedo to discover people on social media who are a perfect match for your buyer persona. Socedo will have prequalified these people so all you have to do is segment the audience then strategize on how to promote your brand and products to this audience.
Socedo is perfect for B2B businesses.
Socedo gives you a free trial option which you can use before contacting them for a bespoke package pricing.
I hope that over the next year you will explore all these tools to find the one that will ultimately take your social media marketing campaigns to the next level.