Social media campaigns for politicians

By Terrance G Kern on October 11, 2015

social media campaigns for politiciansProviding Social media campaigns for politicians and being a Social Media Company for Politicians is our passion!  Political elections are a pretty big deal no matter what you say. After all, it decides which individual will be taking over your country for the next four years. It is so important to garner votes in order to win the election. That is why in today’s times, it is now important more than ever to use social media campaigns for politicians. It is important to break out of the mold and use today’s innovative digital tools to give your campaign the edge which it needs to win. Check out our social media packages here

Nowadays, using social media will prove to be more important than it used to be in previous elections. That is because social media is a key source of voter information. It is this social media which is one of the most major activities on everybody’s mobile devices. In addition, social media is a great medium to connect with the voters on a personal level.

What social media should a political campaign use?

This becomes quite a tough and difficult question to answer for politician social media services. When deciding on how many social networks to join, it ultimately comes down to the candidate’s appeal and the resources of the campaign.

The number one rule which is followed by politician social media company is to not let the social media presence become a ghost town. This means that do not join social media in which you do not have the available resources to be active in or update it on a regular basis. This is because it reflects horribly to have an empty social network profile. A rarely updated presence makes it appear that the campaign does not value the network and its demographic. At the same time, it also suggests that the campaign is more of a spammer rather than a general conversation constructor.  Social media for politicians should be thought of a little differently then bulk email campaigns for politicians because, each part of the campaign has different goals and messages.

While the first rule is to not overextend the presence in too many networks, the firm should still make it a point to have the candidate’s presence on all the major social media platforms. This includes Twitter, Facebook, Flickr, and YouTube.

  • Facebook is comprehensive and allows you to post pictures, add videos, send detailed mass messages, publicly interact on Walls, and more.
  • Twitter excels in short message bursts, event updates, blog post pushes, and breaking news.  It allows a campaign to instantly send a succinct message to 1000’s of followers and also lets the campaign interact with other people in a one-on-one manner.
  • YouTube is purely a video medium.  However, its reach cannot be underestimated.  The service’s search engine is second in use only to Google!  This staggering number of searches makes it essential to own your candidate’s name for search on this platform.
  • Flickr should be used to publish campaign photos.  With more than 4 billion images and over 30 million monthly visitors, it’s an important place to be and exposes your campaign to an important network.

As you can see, each network is totally unique and allows you to connect with a huge audience.  Voters expect every campaign to be on these media.  In addition to simply having a presence on each of these networks, you should update them frequently and make sure that they are linked to from your main campaign website, allowing voters to easily get access and engage you in the different networks.

Depending on your campaign’s message and target, other networks could also prove to be very useful.  For a candidate with a strong business background, LinkedIn is a logical choice.  For campaigns that are targeting an edgy or urban crowd, Myspace can still be a viable and effective network.  There are dozens of other networks out there, with niche focuses ranging from veterans to volunteers.

If the politician social media agency has the available resources, the first networks to focus on after the “Big Four” are those focused on niches to which your candidate has specific ties.  This strategy allows you to use natural synergies and capitalize on the base character of the candidate and campaign. No matter which networks you focus on though, it’s important to never break the first rule by allowing any of your presences to become a ghost town.

7 best practices for political campaigns on social media

  • Consistency is key

The number one rule of social media marketing is to be consistent. By this, I don’t mean “keep doing the same thing.” You should always be experimenting with new trends, features, and strategies. Consistency is most important when talking about frequency. Your social media followers will expect you to tweet, blog, or post on a consistent basis—and if you don’t, they’ll go listen to someone who does.

  • No ghost towns

If you join a network, be prepared to be active on it. This is the corollary to consistency being key. It is important to be picky when choosing social media platforms. You don’t want to overextend yourself, or start using a platform only to drop it a few weeks later. That’s wasted effort, and social media is all about the long game—you’re building a relationship with your audience, and a relationship takes time.

  • Learn the distinct language of each platform

One of the most common social media mistakes people make it sharing the same message in the same way across all the social media platforms. The platforms are different from the reasons people use them to the way they use them. Understanding each platform’s subtleties is the first step to creating messages that will resonate with your audience.

  • Listen to your audience

Setting up a social listening strategy can help you to keep abreast of what’s already being said about you, participate in the conversations that matter, and gauge the temperature of your audience to better direct your publishing strategy.

  • Use social advertising to expand your reach

As forces like the Facebook algorithm change and increased competition have made it harder to connect with an audience organically, social advertising has become a viable way of drawing in audiences when you want them to take a specific action. And that’s the main “best practice” with social advertising—only employ it when there’s a specific action you’re prompting users to take. Social ads have actually been proven to make or break an election.

  • A picture is worth a thousand words

Social media platforms are becoming increasingly visual, and your posts should follow suit. Social media is a war of attention, and a beautiful photograph or an informative graphic provided by your politician social media firm is a great way of winning the battle for your audience.

  • Keep learning

Social media changes fast, and what’s in this week could be out next week. There are always new platforms popping up, and old platforms are constantly evolving. One of the best ways to keep on top of this is to follow leaders in the space. Also make sure to keep and monitor a list of other campaigns that are doing social media well

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