Social Strategies That Engage your Audience

Your business will always be about your audience! How you engage, inform and educate that audience is going to be the difference on how they see your brand. Our Social Media Specialists are there to help you along with that.


Savvy Tips To SEO Link Building

By Junaid Ali Qureshi on November 28, 2018

Link building is a great fit for any business website. A good ecommerce development company with adequate knowledge of ecommerce development will encourage you to build links. Links are very important especially backlinks or inbound links. When we refer to a backlink we mean a reference from another web page to your own web page. […]

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AdWords Display Advertising 101

By Terrance G Kern on November 27, 2018

As the internet’s biggest contextual advertising network, Google Display Network (GDN) consists of millions of websites and enables you to place your advert in many formats to a huge audience range globally. As you place your display ad, you also can use a vast array of targeting methods. Why Should You Use AdWords Display Ads? […]

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Google Video Ads – All You Need to Know

By Terrance G Kern on November 23, 2018

Increased competition for keywords, has seen traditional Google AdWords campaigns become more and more expensive to run. Fortunately, Google AdWords for video gives you a chance to achieve better marketing results with lesser competition and lower costs. Costs vary significantly based on the industry you are in and your keyword focus, but average about 6 cents […]

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Google Shopping Campaigns Guide

By Terrance G Kern on November 17, 2018

What is Google Shopping? Google shopping ads help you show product searchers what your products are like and their prices even before they click on your site. By giving searchers that much information, shopping ads give visitors a greater intent to purchase than what text ads do. Shopping ad’s keyword testing capability is zero.  They […]

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Choosing Between Search and Display Google Ads Networks

By Terrance G Kern on November 15, 2018

Applying a similar strategy to both search and display networks will not work. If you are having campaigns opted into both Search and display networks, you better save yourself from agony by separating them. On this post, we will deeply outline the components of each network and examine the type of marketers or advertisers that […]

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All You Need to Know About Dynamic Keyword Insertion (DKI) – Useful Tips for Your Ads

By Terrance G Kern on November 13, 2018

Dynamic keyword insertion (DKI) is one of AdWords’ feature that enables you to insert a keyword dynamically into your ad copy. This advanced feature helps you in customizing your ad copy depending on queries or search terms an internet user could be using. The Significance of Dynamic Keyword Insertion Being an advanced feature, DKI enables […]

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AdWords Quality Score & Tips On How To Improve It

By Terrance G Kern on November 11, 2018

What Is AdWords Quality Score and Why are They Important? Quality score refers to an estimation of the relevance of your keywords, ads, & landing pages to the viewer of your ad. If you want to make PPC campaign cost-effective and lower cost per conversion while gaining better ad positions, you need to have a […]

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Your Guide to Mastering Google Display Network

By Terrance G Kern on November 8, 2018

Google AdWords are divided into Display Network and the Search Network. If you intend to advertise on the Search Network, you will have to put text ads on Search Engine results. However, you will put display ads online on a vast network of sites if your intention is advertising on the Display Network. Below are […]

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Basics of the  Google Search Console (GSC)

By Terrance G Kern on November 6, 2018

Step 1 How to Add Your site to The GSC Start by logging in to the GSC and click “Add a property”. Paste your homepage URL on this field. What follows is doing verifying your site. While there are 7 site verification options, here are 3 of the easiest. Upload a small snippet of an […]

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A Guide to AdWords Ad Extensions

By Terrance G Kern on November 4, 2018

If you want your ads to outdo the competition,  improve your Quality Score (QS) and click through rate (CTR), then it’s time you mastered AdWords and extensions. This is one of the main pillars of the success of AdWords advertising. What are Ad Extensions? Ad extensions are extra snippets of crucial information about your business, […]

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Understanding The Basics Of Adword Scripts

By Terrance G Kern on November 1, 2018

AdWords Scripts The implementation of AdWords scripts into your campaigns should not be challenging. After all, AdWords scripts are meant to ease or automate your PPC reporting and performance. Here, we will look at what AdWords scripts are, how AdWords scripts work, how you can set them up, and several popular scripts used by digital […]

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Why Rewarding Your Followers Is a Great Marketing Strategy

By Terrance G Kern on October 4, 2018

The digital world is a fast-changing one, and as such, it requires an agile, flexible strategy to enable your brand to grow at maximum speed while still building long-term relationship. While there is no “one-size-fits-all” when it comes to strategizing, there are certain trends and long-standing traditions that, even when translated to the digital realm, […]

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How to Engage Your Healthcare Business’s Physicians

By Terrance G Kern on October 1, 2018

With staff that do not feel captivated by the work they do, no matter what industry it is, your business is always going to struggle to provide a service that is both what your customers expect and enough to bring them back to you in the future. When it comes to the industry of healthcare, […]

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How Economics Can Help Improve Marketing Efforts

By Terrance G Kern on September 28, 2018

If you happen to be a marketer or have to wear that hat from time to time, you may be looking for ways to update your skills. The marketing world is subject to change quickly, and so to improve your skills, you have to be quick. One of the ways that you can improve your […]

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The Technologies That Are Changing Businesses in 2018

By Terrance G Kern on September 14, 2018

In order to stay in the race for custom, let alone at the front of the competitors, businesses need to be embracing the very latest pieces of technology. If they don’t, their rivals will, and that’ll only ever result in a loss of profit in the long run.  If you own a business, then make […]

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Instagram Marketing Tips That Give You Results

By Mervyn Kinuthia on May 16, 2018

It might have started out as just another social media app to add to your phone but Instagram has grown so popular with the masses so much so that it is now ranked with other top players such as Facebook while offering serious competition to others such as SnapChat. Apart from the millions of personal […]

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How To Rank Your Featured Snippets on Google

By Mervyn Kinuthia on May 10, 2018

If you would like to keep receiving high quality leads from Google you cannot afford to ignore Google’s guidelines as well as new features that they introduce. Any seasoned marketer already understands that change is a principle that Google strongly believes in. Even though a few years back marketers might not have liked Google’s sudden […]

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Practical Tips To Assure You Don’t End Up In An Obsolete Job

By Mervyn Kinuthia on May 4, 2018

The world is changing at a faster and faster rate. Jobs that may have once been crucial to society are becoming less important. The reason is because automation and outsourcing are becoming more and more prevalent. If your current position looks like it may be becoming more replaceable every day, then it may be time […]

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Extracting Facebook Marketing Data from Content Sharing

By Mervyn Kinuthia on May 3, 2018

Facebook has become such an inherent part of our lives that everybody is sharing on Facebook these days. It is not a preserve of marketers or brands, but everyone who is logged in can share videos, images, content, you name it. Fun family moments have gone viral overnight making ordinary Joes stars with a click […]

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Sneaky Ways To Take Your Instagram Marketing To The Next Level

By Terrance G Kern on May 1, 2018

There was a time when people spoke of social media marketing the first thing that popped into one’s mind was Facebook. Unfortunately, those days are long gone and there’s a new kid on the block; Instagram. Many marketers now see Facebook as a network full of recycled memes while Twitter (it feels like) is full […]

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Creating Facebook Carousel Ads

By Mervyn Kinuthia on March 29, 2018

If you’d like to promote your business in a fun and engaging way then Facebook carousel ads are the way to do it. According to studies conducted by Digiday, Facebook carousel ads can drive up to 10 times more traffic to your website compared to static sponsored posts on Facebook. Lovoo, a dating platform that […]

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Stats You Need For Facebook Advertising

By Mervyn Kinuthia on March 28, 2018

The issue that most people encounter when advertising on Facebook is not knowing where to start. This is occasioned by the fact that there isn’t enough meaningful data available that offers marketers a solid grasp of how to tackle marketing for their base demographic. In this article, I will try and share some statistics that […]

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Social Media Channels You Can Use To Market Your Business

By Mervyn Kinuthia on March 26, 2018

It looks like we live in a time when a social media channel pops up every two months. This exponential growth experienced has made it quite difficult to keep up. If you’re a marketing guru you know what I’m talking about. That as it may be, we cannot afford to ignore or downplay the critical […]

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Facebook Ads vs Google Ads

By Mervyn Kinuthia on March 24, 2018

For the longest time marketers had a tough time choosing between Facebook and Google as their primary marketing platform. The understanding that one platform was better for a brand’s marketing was further exacerbated by media outlets who played the rivalry between the two companies. While it’s true that some businesses can better reach their target […]

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Picking The Best Social Media Channel For Your Business

By Mervyn Kinuthia on March 23, 2018

If you haven’t yet begun harnessing the capabilities of social media marketing there aren’t enough words for me to tell you about how much you’re missing out on. According to statistics by Hubspot, over 60% of social media marketers enjoy improved lead generations by simply spending 6 hours a week marketing on social media. When […]

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Understanding LinkedIn Ads

By Mervyn Kinuthia on March 22, 2018

LinkedIn has a user base of over half a billion users all of whom want to network and uncover new opportunities. Among these users are marketers who want to establish themselves as an authority in their various industries as well as land exemplary talent. If as a marketer you’re looking for ways to stand out […]

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Twitter vs Facebook Ads

By Mervyn Kinuthia on March 20, 2018

It’s hard to make a direct comparison between Facebook and Twitter for marketers because both have a different kind of demographic and consequently you can only achieve a particular set of objectives on each. Marketers need to view the relationship between Facebook and Twitter as being complementary rather than adversarial. What makes these two sites […]

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How To Market Your Brand On Instagram

By Mervyn Kinuthia on March 19, 2018

Are you one of Instagram’s 800 million strong user base? Then you definitely know how powerful Instagram is as a social media marketing platform. There’s plenty of opportunities to market on Instagram, from promoting your brand’s products and services to reaching a new demographic within your market. In case you’re having a hard time coming […]

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How To Market On LinkedIn

By Mervyn Kinuthia on March 16, 2018

LinkedIn is the go-to site for all professional networking. Unfortunately, not many people think of LinkedIn as ideal for social media marketing. This doesn’t have to be the case. In fact, LinkedIn can be quite instrumental in helping to create the buzz around your business. Using strategies which I’m going to show you, LinkedIn can […]

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Hedge Fund Digital Marketing: How to Get Started

By Terrance G Kern on March 14, 2018

According to a study by Meyler Capital, digital marketing is one of the most important things to invest in for hedge funds and private equity firms. The market is more competitive than ever in 2018, plus more customers rely on the internet for information than ever before. Hedge funds need to start paying more attention […]

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A Guide To Marketing on Twitter

By Mervyn Kinuthia on March 9, 2018

Social media marketing is very big now and if you want to make a dent in your niche either as an influencer, brand or even just to sell goods and services there’s no way you can afford to ignore it. This is why Twitter marketing is important. Twitter is one of the social media channels […]

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Understanding Dark Social

By Mervyn Kinuthia on March 5, 2018

It wouldn’t be a surprise if this is the first time you’ve heard of the term dark social. It was first coined in 2012 by Alexis C. Madrigal who was dan editor at the Atlantic when he first wrote a piece about it. This article will break down what dark social media is and how […]

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The best resources to grow your business

By Terrance G Kern on March 1, 2018

If your business management is starting to feel a little stale, then you’re not making the best use of the tools that are available to you in the modern age. The old saying that if you’re not moving forward you’re standing still has never been truer, and in this challenging business climate, it’s more important […]

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How To Lower Your Facebook Ad Costs

By Mervyn Kinuthia on February 27, 2018

There are many reasons why Facebook is an appealing platform for marketers such as their affordable costs as well as their targeting options. Obviously, the cost of Facebook ads will be different based on various factors such as your industry, audience, optimization settings, and goals. According to experts, the cost of an ad is anywhere […]

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10 Ways You Can Create Compelling Content for Social Media

By Mervyn Kinuthia on February 26, 2018

Have you been having a hard time coming up with attention-grabbing content for your audience? Would you like content that encourages engagement with your followers on social media? Well, you’ve come to the right place. Below is an outline of tools you need to create content that will keep your current followers engaged and get […]

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10 Things You Should Do In 2018 To Dominate Social Media

By Mervyn Kinuthia on February 25, 2018

Social media marketing is ever changing and there’s a constant pressure to keep up with your competition. When coming up with a marketing strategy, you can’t afford to ignore the numerous variables that exist including change in user behavior, new social media platforms etc In 2017 alone we saw numerous changes take place including: Twitter […]

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Why You Should Use Monitoring Tools For Social Media

By Mervyn Kinuthia on February 21, 2018

In this day and age it has become increasingly easy for customers to communicate with brands over social media. As good as this might be though, it poses a challenge for brands. The process of handling multiple messages across different social media channels is an overwhelming task. If your brand is serious about improving communication […]

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Benefits of Twitter Analytics Tools

By Mervyn Kinuthia on February 20, 2018

Every serious marketer on Twitter worth their salt already uses some tool to help them promote their brand on Twitter. There are a number of things you can achieve with such tools including: Monitoring hashtags Analyzing Tweet performance If you’re new to marketing on Twitter, you’re probably already confused by the huge number of Twitter […]

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How To Use Social Media Hashtags To Increase Brand Awareness

By Mervyn Kinuthia on February 19, 2018

Hashtags have been around for a while, yet they still can be tricky to work with. For instance, did you know that using more than two hashtags when tweeting can have a dismal effect on your engagement levels with your social media audience? Did you also know that you can use up to 10 hashtags […]

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Sell Like A Pro On Social Media

By Mervyn Kinuthia on February 18, 2018

Social media offers the perfect platform for engaging already existing customers. Thankfully though, that’s not all social media is good for. You can use channels such as Facebook, Twitter, Instagram etc to forge new relationships with existing customers. In this post, I’ll cover a number of tips that will help you take advantage of social […]

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Tools You Can Create Compelling Content for Social Media

By Mervyn Kinuthia on February 16, 2018

Have you been having a hard time coming up with attention-grabbing content for your social media audience? Would you like content that encourages engagement with your followers on social media? Well, you’ve come to the right place. Below is an outline of tools you need to create content that will keep your current followers engaged […]

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Influencer Marketing Trends To Follow In 2018

By Mervyn Kinuthia on February 10, 2018

Influencer marketing was a big hit in 2017. Numerous brands flocked to social media influencers to get word out about their brand and to reach a targeted audience. It’s no surprise that this trend is going to stop anytime soon. This article covers a variety of articles will give you influencer marketing tips you can’t […]

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Social Media Marketing Tools Every Marketer Should Have – Part 2

By Mervyn Kinuthia on February 9, 2018

This is a continuation of our previous post on various social media marketing tools you shouldn’t ignore in 2018. For Part 1, click here. Feedly This is a content aggregator that’s somewhat similar to BuzzSumo however, it works a little bit differently. If you have a hard time finding published content that you can share […]

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Social Media Marketing Tools Every Marketer Needs

By Mervyn Kinuthia on February 8, 2018

Anyone who’s been in marketing for the past couple of years knows that Social is where the $$$ is. With so many people now interacting with content on their handheld devices it would be foolhardy for any marketer to ignore the huge marketing potential that is yet to be exploited through social media. Like with […]

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7 Reasons Why You Should Pay Attention to LinkedIn in 2018

By Terrance G Kern on January 23, 2018

For quite sometime, LinkedIn seemed like the social media platform that got left behind. As all the others made significant progress in terms of the user experience and acquiring followers, LinkedIn looked stuck in time. It was lacking most the attributes digital marketers wanted on a social platform. For

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Top 10 Reasons Why Guest Blogging Is Important For Your SEO

By Mervyn Kinuthia on December 30, 2017

Nowadays, guest posting is quite synonymous with backlinking and off-page SEO. There are many benefits that would accrue to any site editor that chooses to actively engage in guest posting in the long term. One of these benefits is the opportunity to build new relationships. Even though not a lot of people put enough effort […]

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What Is a Facebook Look-a-Like Audience & Why You Should Be Using It For Your Business

By Mervyn Kinuthia on December 29, 2017

Online marketing is ever evolving. What’s in today might not be in tomorrow and Facebook ads are no different. With more companies shifting from Google Ads to advertising on Facebook, the increased competition means that a change in tact is needed if you expect to continue receiving the same quantity and quality of leads as […]

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Why Interlinking Your Pages is Important and How to Implement It on Your Website

By Terrance G Kern on December 26, 2017

Links play an important role in the SEO of your page. Unfortunately, most people and probably you too, focus on the more prominent linking strategy; backlinking, to the point you forget about interlinking. You should know that it’s equally important to pay attention to internal SEO. Sure, backlinking has a larger overall impact on SEO but […]

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The Basics of On-page SEO and the Roles They Play for Your Page

By Terrance G Kern on December 25, 2017

The whole search engine optimization process can be categorized as what happens on the site and off the site. This brings up two types of SEO; on-page SEO and off-page SEO. The difference between the two categories is the location of the action and the amount of control you have, tactics and resources used, and […]

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Improve Your SEO in 2018 with These Tips

By Terrance G Kern on December 20, 2017

There are a few ways that you could grow your business in 2018 and beyond. For example, you could head back to school and improve your skills with an online MSMPP program to get your masters in project and program management degree. But in addition to always learning something new, you could also focus on […]

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What is Conversion Optimization?

By Terrance G Kern on December 11, 2017

There is always something catchy about internet marketing terms e.g conversion optimization and their acronyms. From SEO to PPC, CTR to CPC and CPA. While every industry has its professional terms, the ones in digital marketing do not necessarily scream jargon if anything they are pretty straightforward. The challenge, however, is the number of concepts […]

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Top 10 Reasons Why Using Ad Extensions in Your PPC Campaign Is Important

By Terrance G Kern on December 9, 2017

For many businesses in e-commerce or those looking to tap into the huge traffic coming from Google, using PPC ad extension campaigns is inevitable. After all, 65% of all clicks from people who are looking to buy a product, go to paid advertisement. The challenge you and most other businesses may be having is achieving […]

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Why Improving Your Website Will Improve Your Sales

By Terrance G Kern on November 30, 2017

The way that we do business is changing. Yes, customers are still driven by a desire to test and touch products, but the internet is now shaping the way transactions are completed. Consider your company website as an extension of your marketing toolkit. Your website is where customers will go to if they want to […]

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How To Use Facebook Remarketing And How It Works

By Mark Cuda on November 28, 2017

Many of us have fallen for the magic of remarketing or retargeting as it is also called. You visit a site, read an article or go through the different products and services offered and next time you are on another platform, you notice an advertisement from a brand you interacted with a couple of days […]

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How Your Local Company Can Get the Best from Marketing

By Terrance G Kern on November 21, 2017

There are many small businesses that have a strong local following but don’t necessarily catch people out of their local area. For most of those businesses, they might be happy with the way their company is working. However, what if you want to look beyond your area and try to gain customers further afield? There […]

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How to Avoid a Data Loss Disaster

By Terrance G Kern on November 1, 2017

Data makes up a huge part of our day-to-day lives. From medical records to any articles or emails that you send at work, to personal information that’s stored about your bank account or even any orders you have made when shopping for food or clothes online – if you think about it, there is a […]

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The Role of Local SEO in 2017

By Terrance G Kern on October 18, 2017

There was a time not so long ago when SEO was simply SEO. How many visitors visited a site and how popular it proved to be, was the key component in making sure a website got placed near the top of search results. Rankings were rankings. Today, Google, Yahoo, Bing, and all the rest look […]

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What Hurricane Harvey and Irma Teach us About Social Media Strategy

By Denise Konkol on September 30, 2017

Hurricane Harvey and Irma create a social media storm The 2017 hurricane season is living up to its predicted billing, with Hurricane Harvey and Irma racking up historic statistics with nearly three months to go: Highest rainfall total ever from a single storm (Hurricane Harvey) First time ever two category 4 storms (Harvey, Irma) have […]

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Paid Search and PPC Advertising: An Inbound Marketing Must

By Denise Konkol on July 12, 2017

Paid Search and PPC – part of inbound marketing, but under utilized With the dawn of the internet, marketing was turned upside down, literally. Company and customer previously had a relationship that required companies to push, or advertise, their goods and services to their customers. Then when “www.” began to precede every company’s nameplate, the […]

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Why Do I Need an SEO Specialist?

By Denise Konkol on June 21, 2017

I’m not an SEO Specialist, and neither are you. Full disclosure: I’m a blogger, not an SEO Specialist. However, I work with them, rely on them, and lean on them to make sure people will read my blogs because they will be able to find my blogs. I’ve learned enough to be aware, but I’ve […]

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Fake News and SEO: Winning the Battle with Content

By Denise Konkol on May 25, 2017

It seems that it was during the 2016 election that now-President Donald Trump kept referring to the “fake news” whenever it wasn’t in his favor, and at least initially, most people rolled their eyes. However, those salad days were short-lived and truthfully, many in the SEO community were already requesting facts rather than backlinks be the driving […]

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How to Write a Blog That Readers and SEO Will Love

By Denise Konkol on May 9, 2017

I’ve come to realize that just because people are experts on various topics, it won’t mean they can blog about them. Their struggle has kept food on my table for years. The blog seems to be a hurdle for many. Folks just forget how to be plain spoken (see what I did just there?), and get out of […]

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Your Facebook Audience: Where and How to Find Them

By Denise Konkol on May 3, 2017

Pages have had a tough go of it on Facebook, especially if they’re remembering the “free and always will be” promise made in those salad days of Mark Zuckerberg’s youth. The reality has been that reaching your target Facebook audience, even your own fans (likes) requires payment, sort of. However, you can spend the money more […]

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5 Key Pieces of Hardware Every Startup Company Needs

By Terrance G Kern on February 20, 2017

When it comes to starting a business, there is one thing you can be sure of. Everything you do will almost certainly be dependent upon technology, which means that before you even think of opening your doors to business, you need to have all the tools (hardware) in place and operational. Whether you intend to […]

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4 Signs You Need to Change Your Website Hosting

By Terrance G Kern on January 9, 2017

With so many web hosting solutions available, you should never settle for a poor provider. Nowadays you can select your desired disk space and bandwidth. However, choosing the wrong host can cost you both visitors and money. You may not realize it, but your web provider could be holding your business back. Here are four […]

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10 Indisputable Reasons to Learn Web Design

By Terrance G Kern on December 20, 2016

“Websites promote you 24/7: No employee will do that.” ― Paul Cookson For me, learning web design was an outright life changing experience. I didn’t realize it at the time, but the hours of tutorials, coding, and debugging set me down a path that has altered nearly every aspect of my life. However, despite all that web […]

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Penguin, Panda and Holiday 2016: Are You SEO-Ready?

By Denise Konkol on November 28, 2016

They always seem to sneak up on us, and while most (including us) will lecture you to start early, the holidays are now upon us and it’s beyond go time. If you haven’t run audits yet on your site’s SEO optimization, we admit, you’re a little late to the party. However, all is not lost, […]

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Hey Siri: How Will SEO Change With Voice Queries?

By Denise Konkol on November 17, 2016

Because typing in a search on Google takes too long, and we’re a world increasingly pressed for time when we need to know where the nearest Target or Starbucks is (wait – that’s redundant – Target is Starbucks), voice search has been on the increase. Apple’s Siri was the first virtual voice assistant, arriving with […]

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Top 10 Mobile Apps to Boost Online Business

By Terrance G Kern on October 27, 2016

The mobile apps have proved to be the best match for every size of the business organization. Whether it’s a small, medium or corporate end business module, the mobile apps provide a sound base in a number of parameters, such as: Integrity and secrecy of the business Look out to the prevailing competitions Maintenance of […]

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Top Link Strategies for SEO

By Denise Konkol on October 18, 2016

What gets your website noticed and ranked highly? In a word, backlinks. Simply put, it’s your website links found on an outside site (website, social media link, directory listing). The more quality backlinks you have, the higher your page ranks in searches. The common thread is that to get backlinks from an authority site, your own […]

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Google Takes the Driver’s Seat

By Denise Konkol on September 4, 2016

Waze Carpool offers drivers a lift at half the cost of Uber, Lyft, which could be a traffic dream. The writing could have been on the wall in 2013 when Google purchased Israeli’s Waze, a social-mapping service that connects commuters via an app to make the way to anywhere quicker and easier. Google’s parent company […]

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Lingering Awhile in the Internet of Things

By Denise Konkol on August 27, 2016

Consider GPS tracking, video surveillance, and other ways to track information on people (albeit much of it with our permission), and George Orwell’s “1984” becomes more of a playbook than science fiction. The jewel in the crown may just be the Internet of Things (IoT), which has progressively made the machines that surround us smarter and more […]

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Clinton, Trump and SEO

By Denise Konkol on August 3, 2016

The 2016 election isn’t the first to utilize digital marketing and social media to get the candidates’ messages out. Most experts point to Barack Obama’s 2008 campaign as the first to us social media with great success. However, eight years is an eternity in the world of SEO marketing, and as the field of candidates has finally […]

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Don’t Overlook These SEO Boosters

By Denise Konkol on July 14, 2016

Everyone has been beaten over the head with the basics of SEO optimization: keywords, AdWords, meta data, creating backlinks from authority sites, and so forth. However, some of the best SEO juice is left in the tank, overlooked and virtually unused. Keeping a good thing going with guest blogs Of all of these tips, this […]

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Google Analytics for the Right-Brained

By Denise Konkol on July 5, 2016

For those who are all creative and content-oriented, the word “analytics” likely evokes a visceral reaction, much like doing long-form taxes. And if you have a website, you are all-in on the design and content, but get a little weak-kneed when your developer has told you that Google Analytics have been installed to help you […]

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5 Local SEO Tips Every Small Business Owner Can Benefit From

By Terrance G Kern on June 23, 2016

  Local SEO can be a tricky subject. As if SEO itself wasn’t confusing enough, going local adds in a lot of new variables you didn’t have to account for previously, like reviews, geolocation, and more. While we could write a book on local SEO (hmm, maybe we should?), I think a great way to […]

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SEO Houston – Expert Services with Proven Results

By Terrance G Kern on May 28, 2016

Picking the right Houston SEO Company. Houston is immersed with a LOT of marketing organizations that don’t realize what they are doing. This web journal is proposed to instruct the individuals who are looking for a showcasing organization without knowing much about the business. This will help you comprehend what SEO is and ideally help […]

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7 SEO Myths That Need to Die in 2016

By Mark Cuda on May 11, 2016

SEO is complicated. Really complicated. If it wasn’t, there would be no need for SEOs and marketing firms. There would be no need for you to spend a considerable amount of your marketing budget either learning and performing SEO yourself, hiring an in-house SEO manager, or working withe a reputable firm like The Texas SEO Company. […]

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5 Reasons Why Organic Visitors are still the best traffic

By Terrance G Kern on May 10, 2016

A lot of critics out there like to say that SEO is dead but, when you look at the data it’s still the best traffic your website can ask for.  There are countless reasons why organic traffic is the best but, in this blog we are going to point out 5 important one’s.  Reviewing many […]

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That’s Not a Puppy Video – That’s Clickbait!

By Terrance G Kern on March 15, 2016

Admit it… at some point, you have taken the quiz that tells you which Disney character you are. You’ve shared a post of the 14 life hacks to keep your laundry clean. And you’ve liked a post on Facebook because you didn’t want people to think you hated Jesus, wanted a young girl to die […]

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What is social media like in 2016?

By Terrance G Kern on March 7, 2016

Social media is like a river – you never step into the same stream twice. So marketing pundits have made their predictions for what the new social media landscape will look like in 2016, and we’ve distilled their answers here. Video, video, video Facebook: many see the quest to steal YouTube’s thunder as driving the […]

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Facebook Reactions: Putting a Happy Face on Advertisers

By Denise Konkol on March 2, 2016

With the excitement and fanfare rivaling that of the news that Leonardo DiCaprio finally got his Oscar, Facebook’s unveiling last week of five new emojis gave users a choice in reacting to posts. Welcome “Love,” “Ha-ha,” “Wow,” “Sad,” and “Angry.” Despite some minor grumbling from people that prompted an “All we wanted was a Dislike […]

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Is SEO still effective?

By Terrance G Kern on February 11, 2016

Several pseudo-experts have spun countless articles proclaiming that SEO is dead, however, SEO does not really seem to be extinct as there are still some evident features of its existence that will continue to last even in the future. No doubt, SEO still remains an inevitable tool that is needed to successfully let people know […]

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How to Create Effective Landing Pages that Convert

By Terrance G Kern on February 9, 2016

A Landing page is known as page where the visitors arrive on the website after clicking a certain ad. Inexperienced marketers normally create direct calls for the PPC traffic to the homepage, which is considered as a great mistake. Specified landing pages are tailored in varied offers that are essential in providing quality experience for […]

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Building a Website that Builds Customers

By Terrance G Kern on February 1, 2016

You’ve heeded the advice of much of the world, and have gotten a website for your business. However, you realize quickly that your bottom line is still, well, sagging. Wasn’t the website the key to success?  The answer is yes, and no. Simply having real estate doesn’t mean buyers are coming to your open house. […]

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Facebook, Twitter and Instagram: Mix a Recipe for Success

By Terrance G Kern on January 26, 2016

Grandma knew best how to blend just the right ingredients, measured in pinches and dashes, to make a perfect dish. The same could be said for blending various social media sites for your business, with perhaps a little more precision and planning. Before we shove anything into the oven, however, let’s first make sure you […]

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Local SEO Trick: WARNING – Could Produce Multiple Map Listings

By Terrance G Kern on January 5, 2016

Google Maps is becoming more and more of a priority to the Google Search engine these days.  If you haven’t noticed over the last 5 months or so we have seen on most searches that map listings are showing to be more important to display than organic listings.  We can do a variety of searches […]

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Snack-Pack Updates: Satisfying or Are You Still Hungry?

By Terrance G Kern on December 7, 2015

Not so long ago, searching for a business on Google resulted in a search engine result page of approximately 20 sites based on its ever-enigmatic ranking algorithm. Then the SERP was set on its ear with the July 2014 roll-out of the “Pigeon” updates. While Google maps were featured along with the top seven listings, […]

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Google releases search quality ratings Guidelines

By Terrance G Kern on November 23, 2015

We understand this to be the only time that Google has released a full document exposing how they rate a webpage and the authority thereof.  We are always on top of the latest things happening at Google because, we want to assure you get the best experience using our SEO services Dallas Google has released […]

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Cyber Monday Finds its Place Amid Lengthening Season

By Terrance G Kern on November 13, 2015

The trend was noticed about 10 years ago. After a long weekend of family, football and feasting, Americans went back to work on the Monday after Thanksgiving….and went online to shop. It might have been that moment of quiet away from the din of the holiday, the opportunity not to get caught by the kids […]

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Black Friday Internet Marketing Company

By Terrance G Kern on November 11, 2015

Black Friday: Are Online Sales Making it Shades of Gray for Traditional Retailers? The ritual had always been this: Eat the Thanksgiving turkey, rest comfortably in a tryptophan haze after dinner, and peruse the sale ads that stuffed the newspaper as fat as the bird you just ate. Maybe you made a list of where […]

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What to expect from your political pay per click campaign

By Terrance G Kern on October 27, 2015

Pay per click advertising for politicians Pay per click gets the paid, listed websites usually at the right of the top search results, allowing the people who searched for anything similar to that can have a look at the website. The marketer pays the vendor for every click on the site that came through the […]

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Knowing your Competition is half the battle

By Terrance G Kern on October 8, 2015

Marketing overview & Competitor Analysis The following displays are going to represent the differences between WIS & LF in there marketing efforts and how they are communicating with the search engines. According to , a marketing and search data research company, is ranking top 100 for over 21,000 search queries and roughly allocates […]

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What we learned about Google’s 5pecialist Certification Part 1.

By Terrance G Kern on September 29, 2015

It was a good thing that Google Partners held their 5pecialist Certification Challenge.  For #1 a lot of our team members got exposure to new products they were never aware of before within the Google Adwords and Youtube networks.  The award that will come out of this challenge is a Plaque confirming that you have […]

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3 quick tips to help the SEO for your HVAC and Contractor company

By Terrance G Kern on July 29, 2015

This is going to be a be a quick tip, quick strike blog to help you understand what search engines are looking for when your are trying to get your HVAC Company or Contractor Company to the Top of Google.  If your in need of More in depth information about HVAC SEO services make sure you […]

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5 SEO Tips to Improve Your Mobile App SERP Ranks

By Terrance G Kern on July 27, 2015

If you want your mobile app to be successful, it needs to rank well in SERPs (search engine results pages). To make this happen, you need to apply the proper SEO strategies to ensure that your app always ranks among the most popular applications listed. Another important strategy for success is to have the proper […]

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Providing College Student lead generation

By Terrance G Kern on July 12, 2015

A good part of our internet marketing campaigns have to do with setting up eloborate search engine optimization and sponsored campaigns to produce college student leads.  These leads work very well for individuals or call centers/phone rooms looking to provide services or advertise to.   Students have a lot of challenges finding a good job when they come […]

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Why having a Dallas Internet Marketing Company is important

By Terrance G Kern on June 16, 2015

There are many times as a business owner where you have to decide what tasks you want to do and what tasks should you have employee’s do.  In the case of marketing or internet marketing for that matter you have to weight out the options.  Firstly, what should you take into consideration?  All to often […]

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Internet Marketing Breakdown for San Antonio companies

By Terrance G Kern on June 13, 2015

This time around we are going to simply have an internet marketing breakdown as to what the parts of internet marketing are and how to use those parts.  We like to section our internet marketing into several categories.  With Category #1 being Search Marketing.  Search Marketing has it’s sub sections  SEO, PPC, maps and shopping.(when […]

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Drive High Quality Traffic To Your Site Now With PPC Management Dallas

By Lina Roby on April 17, 2015

So you don’t have the organic placement to get any clicks on your website, that’s okay! With PPC management Dallas, even new sites can get exponential increases in traffic by following a few basic rules to get PPC right. PPC (pay-per-click) is the process of bidding on different keywords that get you up into the […]

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April 21: The Last Day To Get Your Dallas Internet Marketing Game Together Before Mobilegeddon

By Terrance G Kern on April 16, 2015

  Mobile functions have been a major player in Google’s algorithm for years now, becoming increasingly impactful year over year. But some sites have continued to get away with not being mobile friendly in their Dallas internet marketing campaigns and website design. No more! If you haven’t prepared before, it’s time to pick up the […]

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Google Update: Will Effect 40% of Websites SEO

By Terrance G Kern on March 22, 2015

Google announced in February that they will prefer websites that are more mobile-friendly. See the announcement here.  Google’s Zineb Ait Bahajji says  “40%+ websites will be effected.”  The update will effect more websites than Panda or Penguin.  A lot of companies and websites were effected BIG time by the other updates. Google’s new mobile-friendly update […]

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In The News SEO for Contractors and HVAC Industries

By Terrance G Kern on March 9, 2015

The latest news about SEO for Contractors and HVAC industries have show that .  Here’s an example if I’m a Contractor or doing HVAC SEO I have multiple offerings and multiple areas to cover.  It is a very good chance that the business expands over multiple counties if not multiple cities.  Therefore, I have to […]

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New Ranking signal for mobile responsive websites.

By Terrance G Kern on March 7, 2015

In the news recently, Google made the notification that they will reward your rankings for having a mobile responsive website. There will now be a ranking signal the search engine will calculate when displaying search engine results you can see the update here.  Mainly, it makes alot of sense that they would add this as […]

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What does your Anchor Text Density look like?

By Terrance G Kern on February 17, 2015

What’s an anchor text density?  Sounds funny doesn’t it.  Nevertheless, it’s an important way of determining whether or not you are communicating with the internet correctly.   Recently due to Penguin updates it’s become more and more important to watch out for what your backlinks are saying when they come into your website.  Search Engine […]

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How do you know you have the right SEO company for HVAC business?

By Terrance G Kern on February 12, 2015

This is a great question and you shouldn’t just trust what any SEO Company is going to say to you.  !  There are many signals you can look for by seeing if you have chosen the SEO firm.  Your HVAC business is too important to be handled by the wrong 1)  They are ranking ing the […]

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picking the top keywords for the construction Industry

By Terrance G Kern on January 12, 2015

When your doing Internet marketing for construction companies, roofing industry, Contractors and Tree Service companies it’s important to understand their business.  By understanding what their customers are looking for you can better focus in on what they might type into the industry.  We utilize alot of tools here that help us indicate what your customer […]

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Using Audience Reports for SEO

By Terrance Kern on November 14, 2014

Location Reports: Bid Adjustments need to be implemented because sometime there is so much historical data. Here is a sample where we have segmented the location reports using city and state as the dimensions so that we can see which cities and states are producing the best performing metrics. The recommendation is to be making […]

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What Makes a Successful Internet Marketing Campaign?

By Terrance Kern on November 13, 2014

We seeking to accomplish a highly successful Internet Marketing Campaign there are many aspects and opinions on exactly what this is.  Interestingly enough we get this question very often and it is a very good one.  To some people it means alot of sales are coming from the internet, to others it’s high rankings and […]

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Google Analytics 101

By Terrance Kern on October 30, 2014

This is going to be an easy one but, if you are new to the internet or have a brand new website this is the absolute BARE Bones minimum your website should be recording using Google Analytics.  So, this one is for you!  THE NEW , INEXPERIENCED, UNSKILLED USER” .  Nevertheless, it’s vital you have Google […]

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Utilizing Webmaster Tools to Monitor your links

By Terrance Kern on October 28, 2014

Webmaster Tools has a bunch of great features every web master can utilize when monitoring the communication of your website with search engines.  One way to monitor the health of your website is the communications you have with other websites.  It is no secret that Google can only display your dedicated pages or website to […]

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Evaluating your Houston SEO company

By Terrance Kern on October 7, 2014

When evaluating your Houston SEO company it really comes down to a few simple factors.  Is your traffic improving, are your conversions increasing and is your investment turning and ROI?  As a business owner your time is best spent attending to customers, growing the organization and looking out for the betterment of the organization.  Do […]

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How to Utilize Header Tags for Longer Tail Keywords

By Terrance Kern on September 22, 2014

Header Tags within your landing pages can help take advantage of  very long tail queries when utilized properly.  Most website owners don’t take advantage of the power H2’s, H3’s etc. and significant traffic they can provide for you.  For example, if my main keyword is “SEO Company”  I can use h2’s, and 3’s for variations […]

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A Reputable Dallas SEO Company Will:

By Terrance Kern on August 26, 2014

1)  Tell you straight how to leverage your position for your business. This is one thing that you don’t want to leave unattended.  Our Reputable Dallas SEO company is just like having a full blow marketing department.  We utilize our Google Partners expertise on how to rightfully compete with other business within your industry.  You […]

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Dallas SEO for your Texas Business

By Terrance Kern on June 24, 2014

How does Dallas SEO actually improve your Texas business?   This depends on how aggressive you are.  It depends on how important being #1 is to you.  It depends on what your competition is doing.  Do you see your competition getting a leg up on you?  Do you not like it? Why is this happening? […]

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Hiring a Web Design Company That Knows SEO

By Terrance Kern on June 9, 2014

The Texas SEO Company and The Miami SEO Company both are leading PPC Management Companies and SEO firms with true talent on their team. More importantly, they are companies that practice what they preach by ranking their own websites and having beautiful websites with excellent conversion rates which is what you should look for in […]

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Dallas Website Audits will improve your Dallas SEO

By Terrance Kern on May 19, 2014

WEBSITE ANALYSIS AND SEO RECOMMENDATIONS For Dallas SEO I: On-site breakdown consisting of Crawl Analysis, On-page SEO and Coding Factors II: Off-Site breakdown of backlinks, Quality and Social Signals III: Website Usability and Call to Actions IV: Overall Summary ON-Site SEO Factors for Dallas SEO 1) Canonical URL Issues – a canonical url issue is […]

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Utilizing Google Webmaster Tools to improve your Texas Website Design

By Terrance Kern on May 12, 2014

Today we’ll be taking an in depth look at Google webmaster tools and how it can improve your Texas Website Design.   As a professional Website Design Company Texas we understand that how to analyze the different sections/categories within Google webmaster tools will help your website get found in the search engines.  In this post […]

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Optimizing your web presence for Austin, TX

By Terrance Kern on April 12, 2014

If your organization is running an ecommerce store, providing services or distributing products in Austin, TX your need to assure that business is getting visibility through the search engines.   There are a bunch of tools out there to give you a decent understanding of who is looking for products and services so, you can understand […]

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How can you tell if you have Right Company doing your Dallas SEO?

By Terrance Kern on April 1, 2014

It’s hard to swallow but, our Industry has really gotten a bad reputation over the last few years because, the old SEO techniques just don’t work anymore.  Not to mention,  with so many companies offering SEO services for $300/mth it’s hard to believe that anything is being done at all.  Think about it!  If you […]

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SEO in 2014

By Terrance Kern on January 12, 2014

The 4 MUST’s you need to know to be Successful with SEO in 2014 Often new Online Marketers will ask themselves why they haven’t reached page one top position yet.  Regularly this question will pop into the mind prematurely. Normally around 30 to 60 days after they have started their SEO campaign.  I know, it’s […]

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Texas Search Engine Optimization

By Terrance Kern on December 12, 2013

Search Engine Optimization: An Ethical SEO Company SEO, also known as search engine optimization, is a series of actions directed at providing search engines information they deam valuable to their end users.  Search engines are in constant flux, for instance, you may of heard about the latest animals to break out of the search engine Zoo?(Penguin’s, Panda’s, […]

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Who is the best SEO company in Texas?

By Terrance Kern on December 1, 2013

Do you see this page because you asked Google a question?  Did you know that this is now the approach that is trending in search.  Typing a question instead of a keyword for the who is or show me the best seo company in Texas is not uncommon.  Were we optimizing for “Texas SEO” or […]

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