Savvy Tips To SEO Link Building

By Junaid Ali Qureshi on November 28, 2018

Link building is a great fit for any business website. A good ecommerce development company with adequate knowledge of ecommerce development will encourage you to build links. Links are very important especially backlinks or inbound links. When we refer to a backlink we mean a reference from another web page to your own web page. This is very different from the “outbound” or outgoing links from your page. Do not confuse the two. A backlink is also called an inbound link (IBL) sometimes and these links are very important in determining the ranking of your website for search engines like Google. One of the major reasons is because links, especially off page links, increase your SEO ranking. This is due to the fact that you can influence what happens on your website but you can’t influence what appears on another web operator’s website. In this regard, your content is deemed top notch if it is featured on a website other than your own. The importance of link building has caused a number of web operators to engage in dark web SEO strategies.

With the aid of this article, you will be able to build solid links without having to do anything unethical. It is worthy to note however that it is not just about having other websites direct people to your website. Strong link building involves having your content appear on top websites or that websites of top brands, firms or organization. This article will provide you with savvy tips SEO link building.

Develop worthy content

This has always been and will continue to be the bone of link building. Every good link is built on good content. Nobody wants to be associated with anything that’s not up to mark and web operators are no different. There is no link building campaign you’ll start today that will be fruitful when your content is not up to mark. With a good content, you can have your content appear on websites other than your own without even having to pay for it. More of this will be explained in the next point.

Guest post or guest blogging

This is also another good way to build good links for your website. You can promote your content on another website or allow another website operator to use your content to engage his own web visitors as long as there will be a backlink to your website for individuals interested in the source of the content. Some web operators and bloggers also engage in reciprocal backlinking. This is not the best as excessive reciprocal backlinking does not prove that you have something valuable to offer. It will instead portray you as a desperate individual.

Social media engagement

This is one cheap and effective means of building link. Instead of breaking your head on how to feature your content on another web operator’s website, you can link them to your social media accounts. This method will also help increase the amount of traffic to your website alongside promoting your content. You can even get someone willing to publish your content on their website.

Replace broken links

Broken links are bad because they disrupt the user experience. Users don’t like them. Search engines don’t like them either.  When you discover a broken link, you can inform the web operator about the broken link while suggesting some other links similar to the broken one to the web operator. The link you are suggesting should be your link. You can also take things to the next level by using tools like Ahrefs Site Explorer to find other websites linking to the page that was broken. You can then reach out to all of these websites, thereby increasing your prospects of getting a link.

The difference between building a good link and abusing link building is not always clear. It is easy to be losing sight of it especially when you begin to overdo it. Instead of taking it to the head, start from what you can manage. Start with developing a good content, working with your social media accounts and use of guest post. It is very important to ensure that your links are functional. You don’t want to replace a broken link with another broken one.

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