By Terrance G Kern on May 1, 2018

Marketing Trends: Thinking Outside the Box

When it comes to marketing your business, it is very easy to fall back on the tried and tested techniques that simply everybody uses. This has both pros and cons, but it’s worth bearing in mind that if you’re using the same marketing strategies as everyone else, then you’re not standing out from the crowd. While those most common marketing strategies should, of course, be used to their full potential, it’s always going to be beneficial to run alternate strategies alongside them. If you want to get your creative juices flowing, then your marketing is the ideal way to do so, and using some of the more alternative marketing options may be the push that your business needs to stay ahead of the competition.


Video content

Having video content on your website is becoming increasingly popular, but all too many businesses are using it in the wrong way. While video related to your sector can be useful if you’re using the standard technique of uploading your film to YouTube and embedding it into your site, you’re actually wasting both time and resources. YouTube content belongs to YouTube and not to you, and their analytics are sparse when it comes to the detail that businesses need. Instead, consider alternate video hosting sites like Wistia or Vimeo, who optimize their services for business use, and although you will have to pay to use the more business-oriented video platforms, the benefits are increasingly worth it. With the vast amount of constant content uploaded to YouTube it can be difficult to stand out, so check out the alternatives that will actually help you.


Talk to your employees

Many CEOs fail to take advantage of their most valuable resource: their employees. There are several ways that your staff are able to guide your business strategy, and one of the most essential is in terms of marketing. Your employees are as likely to know as much about your business as you do, and may even know more than you when it comes to their specialties. They are in the perfect position to help reinforce your branding and come up with relevant marketing ideas that may be the boost your business needs. You can increase the likelihood of this by offering in-house rewards for the best ideas, which will also foster a positive environment that will make your staff more likely to remain with you for the duration.


Outsourcing is freedom

Too many businesses look at outsourcing and see it as nothing more than an unnecessary cost with little to no benefit. It’s very easy to make this mistake because it seems counterproductive to pay someone to do a task when you could use your staff to do the same function. This thinking is dangerous. Outsourcing to companies like Eventige not only gives you the chance to take advantage of professional advice regarding the best methods of marketing, but it also gives you the opportunity to focus the attention of your employees back onto the tasks that you hired them for. It’s simply asking for failure if you get your IT department to guide your marketing strategy, just as it would be an obvious error to use your HR department to manage your IT needs.


Remember that all of your marketing strategies are going to need to work together in order to maximize their impact, but that shouldn’t stop you from trying out new ideas and suggestions. Think outside the box and you might just come up with the winning idea that will have your competitors kicking themselves over their lack of foresight.

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