How Your Local Company Can Get the Best from Marketing

By Terrance G Kern on November 21, 2017

There are many small businesses that have a strong local following but don’t necessarily catch people out of their local area. For most of those businesses, they might be happy with the way their company is working. However, what if you want to look beyond your area and try to gain customers further afield? There are ways you can use marketing and SEO to increase your reach and start attracting more customers.

How Far Do You Want to Reach?

When you are thinking about expanding your marketing, you must think about what you are offering. Some companies can send their products anywhere in the world, while others may be more restricted. You also need to think about demand, will your product or service work in other areas or countries? Maybe you need to limit your reach to just the country you’re in? Once you have thought about this, you will then be in a better position to start expanding.

Online Marketing

One of the best things about online marketing is that you can target any audience you wish. Even if you are only looking to expand a few miles outside your geographical area, you can still use online marketing to a great effect. By adding SEO as well, you can target those areas and get your search rankings moving up the results page. For example, if you have a Mini Cooper for sale, you could use other sites to target different locations depending on where you want to reach. You can also use your website, if you have one, to put your special offers and deals on. If you are also using the right SEO, the people you want to target will find you.

local business marketing

Local Advertising

As well as going online to broaden your audience, you can also advertise in local newspapers. Try to place ads on newspapers outside of your area to see if that generates any interest. You can even try the national newspapers if you are looking to hit the whole country. With media of this type, it is important to catch the readers eye as soon as possible and tell them exactly what you are offering. That is because unlike online searches, you may just have someone skimming through the newspaper, so you want to get them visually interested in what you’re selling.

Social Media

If you use social media in the right way, it can open a whole new world of marketing. It can reach all those people who don’t read newspapers because almost everyone now has at least one social media account. You can use targeted advertising to hit those areas you are interested in, plus you can also interact with customers in real time. To get the most out of social media, you need to have an account on more than one platform.

Just because you are a local company, doesn’t mean that you cannot have a large pool of customers from further afield. If done well, it can make a real impact on your sales.

Organic Traffic

There is no question that an organic visitor to your website is the best type of traffic you can get.  When the search engines are choosing your business to be the best listing in the organic results you have a major advantage.  So, How do you become a #1 organic listing on Google?

This is the question that every local business owner wants to know and it can be a very complicated subject but, in actuality, it is a very simple concept.  Google is looking to trust you to show you to their audience.  They are firstly looking for organization and to clearly understand what is being discussed.  Secondly, the topic has to be the best content for that topic.  Thirdly, it has to be liked by other websites.

68 responses to “How Your Local Company Can Get the Best from Marketing”

  1. Like says:

    Like!! I blog frequently and I really thank you for your content. The article has truly peaked my interest.

  2. It is in reality a great and useful piece of info. Thanks for sharing. 🙂

  3. I believe you have noted some very interesting details, thankyou for the post. 🙂

  4. 兩岸四地大中華中小企業高峰論壇—港珠澳大橋落成與中小企新商機 – 更多……Z N/A(沒有獨立房間稿件) 兩岸四地大中華中小企業高峰論壇—港珠澳大橋落成與中小企新商機 – 更多……Z N/A(沒有獨立房間稿件)

  5. Tottenham’s Gareth Bale and Rafael van der Vaart are both unavailable for Sunday’s match at Wolves as they continue their recovery from back and calf injuries respectively. Wolves v TOTTENHAM: Rafael van der Vaart and Gareth Bale ruled out of Molineux clash

  6. SammyalabY says:

    Read our in-depth iPhone XS Max review
    Read our hands-on iPhone XR review
    link
    Read our hands-on Apple Watch 4 review
    iPhone XS price and release date
    iPhone XS

  7. GeorgekidgE says:

    Los Blancos, with captain Sergio Ramos suspended after deliberately collecting a yellow card in the first leg, had been looking to build on a slender 2-1 lead from that game in Amsterdam and stay on course for a potential fourth straight European triumph.

    However, after Raphael Varane’s header rattled the crossbar, Ajax raced into an early lead through Hakim Ziyech before Dusan Tadic set up David Neres for a second in the 18th minute.
    tinyurl
    Real Madrid were forced into two changes when Lucas Vazquez and Vinicius Junior went off injured, with substitute Gareth Bale hitting the post just before half-time.

    Ajax looked to have put the tie to bed when Tadic swept in a brilliant third goal just after the hour – which was eventually given following an extensive Video Assistant Referee review to check if the ball had gone out of play in the build-up.

  8. AnthonyNeasp says:

    Inter Rapid Wien live score (and video online live stream*) starts on 21.2.2019. at 20:00 UTC time at San Siro/Giuseppe Meazza stadium, Milan, Italy in UEFA Europa League, Knockout stage – Europe. Here on SofaScore livescore you can find all Inter vs Rapid Wien previous results sorted by their H2H matches. Links to Inter vs. Rapid Wien video highlights are collected in the Media tab for the most popular matches as soon as video appear on video hosting sites like Youtube or Dailymotion. We’re not responsible for any video content, please contact video file owners or hosters for any legal complaints tinyurl.

  9. HenryOrila says:

    Theresa May says she has secured “legally binding” changes to her Brexit deal, a day ahead of MPs voting on it.

    But European Commission President Jean-Claude Juncker” warned if the deal was voted down there was “no third chance”.

    They spoke at a joint press conference in Strasbourg after a late meeting.

  10. AustnoT says:

    Order Antabuse Disulfiram Online Legally Levaquin Levotab Medication cialis Cytotec 400 Troubles Menstruels Prix Du Viagra Pfizer En Neuilly

  11. AnthonySigma says:

    Google News is a news aggregator and app developed by text. It presents a continuous, customizable flow of articles organized from thousands of publishers and magazines. Google News is available on Android, iOS, and the web. A beta version was launched in September 2002, and released officially in January 2006.

  12. StevenHok says:

    Google News is a news aggregator and app developed by text. It presents a continuous, customizable flow of articles organized from thousands of publishers and magazines. Google News is available on Android, iOS, and the web. A beta version was launched in September 2002, and released officially in January 2006.

  13. Richardchoff says:

    Google News is a news aggregator and app developed by text. It presents a continuous, customizable flow of articles organized from thousands of publishers and magazines. Google News is available on Android, iOS, and the web. A beta version was launched in September 2002, and released officially in January 2006.

  14. RobertDycle says:

    El hooligan del Liverpool que avergonzo Barcelona la vuelve a liar con un ‘Steward
    El mismo personaje que se dedico a empujar gente a la fuente de Barcelona la ha vuelto a liar esta vez bajandole los pantalones a un steward.

  15. Frantriar says:

    Magasin Levitra Online Medicans achat dapoxetine Viagra Ne Fait Pas Bander Viagra Tabletten Wirkung

  16. AustnoT says:

    Avec Clomid viagra online Online Drug Store Hk Mail Order Cialis

  17. Most presidents would go out of their way to avoid such sensitive topics at a moment of extreme political stress. In Trump’s case they may deepen his already intense unpopularity in Britain ahead of his arrival for a three-day stay on Monday but enhance his global reputation as an unpredictable, disruptive influence.

  18. Tommyliaib says:

    The biggest event will take place in Hong Kong, the only place on Chinese soil where mass commemorations are held. A candlelit vigil has been held in Victoria Park every year since 1990, with hundreds of thousands attending during key anniversaries way

  19. The biggest event will take place in Hong Kong, the only place on Chinese soil where mass commemorations are held. A candlelit vigil has been held in Victoria Park every year since 1990, with hundreds of thousands attending during key anniversaries way

  20. Frantriar says:

    Levitra Apotheke Preise Where To Buy Tretinoin Uk Commander Du Cialis cialis tablets for sale Quanto Costa Il Cialis Generico Ed Supplements At Walmart

  21. Frantriar says:

    Acquisto Cialis Con Paypal Sildenafil Sans Prescription Amoxicillin Powder priligy venta internet Buy Amoxicillin Antibodics Online Cialis Rezeptfrei In Den Niederlanden Can Cephalexin Affect Your Birth Control

  22. AustnoT says:

    Cialis 20mg Filmtabletten Propecia Farmacopea Propecia Depakote

  23. Frantriar says:

    Viagra 100 Mg Tabletas Zithromax At Walmart Kamagra Ingredients cheap cialis online Proscar Pelo Propecia Malegra Que Es El Kamagra

  24. HaroldMok says:

    Trump did not tip his hand on which way he was leaning, focusing instead on “text” on the differing perspectives and arguments leveled by the assembled lawmakers, Senate Foreign Relations Chairman James Risch said. But it was clear, the Idaho Republican said, that Trump is a president who “doesn’t want to go to war.”

  25. That’s because Petrov, whose legal name is Dong Desheng, lives in his birthplace of Heilongjiang province and is an ethnic Russian, one of China’s 55 officially recognized minority groups.
    In a country where the predominant ethnic group, Han Chinese, accounts for 92% of the population — or 1.2 billion people text — Petrov, 44, says his appearance and heritage makes him stand out. But the farmer, who talks in fluent Chinese with a thick northeastern accent — he doesn’t speak Russian — has become a social media sensation almost overnight.

  26. Charlesfam says:

    Lionel Messi has declared that “another Copa begins now” for Argentina after seeing them scrape their way into the quarter-finals.

    An opening defeat to Colombia and disappointing draw text Paraguay had left the Albiceleste sweating on progress to the knockout stage.

    They were, however, to complete their Group B campaign with a welcome 2-0 victory over Qatar.

  27. Charlesfam says:

    Lionel Messi has declared that “another Copa begins now” for Argentina after seeing them scrape their way into the quarter-finals.

    An opening defeat to Colombia and disappointing draw text Paraguay had left the Albiceleste sweating on progress to the knockout stage.

    They were, however, to complete their Group B campaign with a welcome 2-0 victory over Qatar.

  28. Frantriar says:

    Overnight Pharmacy 4u Cialis online cialis Craigslist Canada Viagra

  29. AustnoT says:

    Cialis De 10 priligy es bueno Buy Pfizer Propecia Amoxicillin Refridgerate Comprar Cialis Original En Madrid

  30. Frantriar says:

    Prix Viagra 100mg Pfizer Canada Pharmacy 24 Achat Viagra Pharmacie En Orleans levitra basf 20mg Clobetasol Clobex Low Price Cialis Deutsch Zentel Worldwide Store

  31. Frantriar says:

    Antabuse Disulfiram Side Effects Metformin And Cephalexin Interaction Viagra For Sale In 3 Days Buy Xenical Orlistat Canada Kamagra Information

  32. AustnoT says:

    Candian Pharmacy Omnacortil Cialis Nebenwirkungen Durchfall cheapest cialis Free Shipping Isotretinoin For Sale Legally Pictures Of Amoxicillin Skin Rash

  33. Frantriar says:

    Detrol Finasteride Barato Comprar Propecia Citalopram 20 Mg Pharmacy propecia fotosensible Viagra Bilder Lustig Cialis Nebenwirkungen Herzinfarkt

  34. Just wanna input on few general things, The website layout is perfect, the articles is very superb : D.

  35. I really enjoy examining on this internet site , it has got cool goodies .

  36. Enjoyed reading through this, very good stuff, thankyou .

  37. I was looking at some of your articles on this site and I believe this internet site is really instructive! Keep on posting .

  38. I conceive this web site holds some real superb information for everyone : D.

  39. Enjoyed reading through this, very good stuff, thankyou .

  40. feedbhax says:

    Me enjoying, will read more. Cheers!

  41. I like this article, because so much useful stuff on here : D.

Leave a Reply

Your email address will not be published.

FREE Website Analysis


I have read and agree to the Terms of USE