Knowing your Competition is half the battle

By Terrance G Kern on October 8, 2015

Marketing overview & Competitor Analysis

The following displays are going to represent the differences between WIS & LF in there marketing efforts and how they are communicating with the search engines.

  •  Sponsored Advertising Budget Comparison 

According to , a marketing and search data research company, is ranking top 100 for over 21,000 search queries and roughly allocates about $25,000 to there pay per click advertising campaigns.  For WIS is reporting that WIS is ranking top 100 for 163 keywords but, has a sponsored advertising budget of $0.00.

market overview

Suggestions:  Allocate a small budget towards very broad terms(ie- document management software) and a majority of the budget towards more granular queries(ie – document management software for attorneys or hospitals)  The necessary landing page would need to be developed for the long-tail  campaign so, we can achieve great quality scores, bring down cost per click & lower cost per conversion.   $10,000 for Google & Bing Clicks is the starting suggested budget to start gaining market share.


Competitiveness of Market and Competitor:

  • Indexed pages & Backlink profiles. has 20,4000 page being indexed and the term “document management” has 372,000 pages with that term in it’s Title Tag

site pages indexed

This is in no way going to be the norm for the entire industry but, it is good example of what we can expect on the “broad” terms of your industry.  There is no doubt that the “Scope of Work” that we will put together can achieve many successes on a more granular level.  These next examples will compare LF’s authority on the internet to WIS’s.  Backlinks and the authority of those backlinks are a “heads up” to Google to inform them what information is trusted by the user’s on the internet.  With that being said, the more authoritative your links are the more likely you are going to become a valuable result to Google’s end users.

allintitle command Backlink Profile

Here we see that LF has 19.3 Million links pointing to their website.  They have a upward trend of new links communicating with their website and their Anchor cloud is diversified with a heavy emphasis on their Brand

backlink profile 1 Backlink Profile

As we can see The WIS website doesn’t nearly have as many communications as the LF website and is trending downward for the amount of new communications that are needed to show Google the necessary trust factors for a website to become a trusted result in the Search Engines.

backlink profile 2


Go on a diversification Campaign where we will start creating multiple different urls targeting variation of the boad keywords(SEE Cost Calc’s)


In Totality:  A competitor analysis is crucial to understanding strengths and weaknesses.  If you can understand how competitive a keyword is by utilizing the alllintitle:  command for google you can determine whether or not it’s a better idea to attack that keyword immediately or put it as one of your long term goals to achieve at another point in time.  Also, utilizing tools such as or other market analysis tools that give you information about how much your competition is spending in Adwords and how they fair through their online presence can give you new ideas on other places to get marketshare from your customer.  Lastly, understanding your competitions backlink profile and how they are communicating with other site is essential to earning authoritative backlinks to your website for branding or other niche keywords.  Together all of these different factors play a huge role in which directions your should take for your Pay per click and Search Engine optimization campaigns.  Don’t forget to sort all of your data in spreadsheets and have a timeline in which to achieve different sections of your campaign

72 responses to “Knowing your Competition is half the battle”

  1. Like says:

    Like!! Great article post.Really thank you! Really Cool.

  2. I went over this site and I think you have a lot of good information, saved to fav 🙂

  3. I believe you have noted some very interesting details, thankyou for the post. 🙂

  4. 🍀(寶寶穿搭)超級Q的迷你版converse all star寶寶軟底帆布鞋嬰兒鞋,雖然CP值不高,但是爸媽就是硬要給寶寶Fashion一下 @ 潮流、美妝、消費 創造個人化風格的女性社群 PIXstyleMe 🍀(寶寶穿搭)超級Q的迷你版converse all star寶寶軟底帆布鞋嬰兒鞋,雖然CP值不高,但是爸媽就是硬要給寶寶Fashion一下

  5. West Ham legend Julian Dicks is set to return to the club as reserve team coach. He has met with Avram Grant and is hopeful he will soon be back at Upton Park. Hammers legend Dicks set to return to Upton Park as reserve team coach

  6. SammyalabY says:

    Read our in-depth iPhone XS Max review
    Read our hands-on iPhone XR review
    Read our hands-on Apple Watch 4 review
    iPhone XS price and release date
    iPhone XS

  7. Frankdub says:

    Trump was surrounded at Friday’s event by officials from Customs and Border Protection as well as surviving family members of those who have loved ones killed by undocumented immigrants. Attorney General William Barr was also at the President’s veto event.
    While some lawmakers including some Republicans — have argued against the President’s use of national emergency powers in this instance, the Justice Department set forth a robust defense of the President’s authority to do so in a letter to Senate Majority Leader Mitch McConnell earlier this month, according to a copy obtained by CNN on Friday.
    “The President acted well within his discretion in declaring a national emergency concerning the southern border,” wrote Assistant Attorney General Stephen Boyd, setting out the legal basis for the proclamation under the National Emergencies Act and additional statutory authorities, which largely tracks an internal memo issued by the Office of Legal Counsel at the Justice Department.

  8. Jessebutle says:

    On how she landed on her direction in life:

    “I always knew I was meant to be working in art, I just never knew how. In school, was so confused and always switched my majors around. In 2015, I decided to take a break from school to help out at home and that’s when I discovered my passion for fashion illustration. I drew/a> an illustration of Jhene Aiko and she liked it on Instagram. It kind of grew from there.”

  9. Christina was born in the royal castle Tre Kronor on 18 December S. 8 December] 1626. Her parents were the Swedish king Gustavus Adolphus and his German wife, Maria Eleonora, had already had two daughters—a stillborn princess in 1620, and then the first Princess Christina, who was born in 1623 and died the following year.3] Excited expectation surrounded Maria Eleonora’s third pregnancy in 1626. When the baby was born, it was first thought to be a boy as it was “hairy” and screamed “with a strong, hoarse voice.”she later wrote in her autobiography that, “Deep embarrassment spread among the women when they discovered their mistake.” The king, though, was very happy, stating, “She’ll be clever, she has made fools of us all!”6] From most accounts, Gustav Adolf appears to have been closely attached to his daughter, and she appears to have admired him greatly.

  10. Richardfes says:

    A court has ruled that the building is illegal, and the €57 million ($64 million) Chateau Diter will now have to be knocked down.
    Property developer Pierre Diter, who owns the chateau in the town of Grasse, in Southern France, has 18 months to raze the building and faces a fine of €200,000 ($226,000), Pierre-Jean Gaury, attorney general at the court of appeal in Aix-en-Provence, told CNN.
    “Patrick Diter was accused of having executed important works on a land without authorization,” said Gaury.

  11. Despite residing in Germany for nearly 30 years, there are still some things I cannot wrap my mind around. I may have married a German, pay German taxes, and have German(-American) children, but I guess my US mentality still shines through.

    Like when it comes to personal space. I’ll be standing in the supermarket, in front of a shelf full of products, deliberating over the selection, and inevitably a hand will slip itself in front of my face and grab an item from the row. Many Germans seem to not have any qualms about this at all, but it still takes me aback sometimes.

  12. Rai News: il primo canale all news italiano. Scopri le ultime notizie in tempo reale. News e aggiornamenti su politica, cronaca, esteri, economia, sport e attualita.

  13. Ryska militarfartyg kommer till Filippinerna samtidigt som spanningen okar kring Sydkinesiska sjon. Men framfor allt expanderar nu Kina langt us i Stilla havet. Det vacker oro i USA eftersom Kina anses hota de amerikanska ubatar som ar helt avgorande vid en konflikt.

  14. Rickyflomo says:

    The Portuguese road Prevention agency (PRP) has this week called for more and improved traffic stops in Portugal. The agency has also deemed current actions by law enforcement officials as ineffective in dealing with the majority of serious traffic offences.

  15. ArnoldFus says:

    Check out Motherfucka feat. Ricardo … Motherfucka

  16. Check out Motherfucka text.

  17. Merci pour votre enregistrement

  18. Merci text votre enregistrement

  19. Merci text votre enregistrement

  20. AustnoT says:

    Keflex Std viagra online pharmacy Compra Viagra Generico 100 Mg Viagra Price Cytotec En Estados Unidos

  21. WilliamEstiz says:

    text for you

  22. AustnoT says:

    Acheter Cialis Sur Paris online pharmacy Zithromax After Root Canal

  23. Stepfoery says:

    Cialis E Impotenza Cialis Purchase buy orlistat 120mg in usa Cheap On Line Macrobid Secure Mastercard Cod Overseas Is Ordering Viagra Online Safe

  24. Stepfoery says:

    Dosage Forms For Amoxil Buy Prednisone Buy Nexium From India viagra france forum Levitra 100mg

  25. AustnoT says:

    Acheter Cialis Moins Cher France 78 Buy Azithromycin Chlamydia Treatment propecia for sale online Kamagra And The Fda Posologia Propecia

  26. Ni hao, i really think i will be back to your website

  27. Like!! Thank you for publishing this awesome article.

  28. You got yourself a new rader.

  29. Stepfoery says:

    Ontario Based Viagra Cheap Female Viagra Pills Cialis En Farmacias Similares cheapest cialis 20mg Kamagra Oral Jelly Western Australia What Is Keflex Meds For

  30. I simply must tell you that you have an excellent and unique post that I kinda enjoyed reading.

  31. Yeah bookmaking this wasn’t a risky decision outstanding post! .

  32. I like this page, useful stuff on here : D.

  33. Deference to op , some superb selective information .

  34. Intresting, will come back here later too.

  35. Respect to website author , some wonderful entropy.

  36. Great article to see, glad that yandex brought me here, Keep Up nice job

  37. AustnoT says:

    Misoprostol Dog Amoxicillin And Alchole Cialis Venta Madrid viagra Il Viagra Scade Healthy Man Radio Ads

  38. Stepfoery says:

    accutane buy online canada discount generic isotretinoin website mastercard store Winston-Salem cialis canada Cialis 10 Mg Erezione Amoxicillin Cats On Sale On Line Provera Medication Cod Only

  39. I really enjoy examining on this internet site , it has got fine article .

  40. open dego says:

    Just wanna input on few general things, The website layout is perfect, the articles is very superb : D.

  41. Great, google took me stright here. thanks btw for info. Cheers!

  42. Stepfoery says:

    K Clv Compared With Augmentin cheapest cialis Purchase Pyridium Cialis Vendita On Linea Dal Canada Tadalafil Generique France

  43. Great, bing took me stright here. thanks btw for this. Cheers!

  44. Stepfoery says:

    Propecia Efectividad viagra Levitra Ossido Nitrico

  45. AustnoT says:

    Propecia Parafarmacia buy disulfiram Effetti Collaterali Di Propecia

  46. Enjoyed reading through this, very good stuff, thankyou .

  47. Intresting, will come back here again.

  48. I conceive you have mentioned some very interesting details , appreciate it for the post.

  49. skisploit says:

    Deference to op , some superb selective information .

  50. ezfrags says:

    I like this site, useful stuff on here : D.

  51. Stepfoery says:

    Order From Phone Amoxicillin Amoxicillin For Dogs Dosage levitra cialis viagra Comprar Cialis Generico En Murcia Le Viagra Marocain Buy Levitra?20mg

  52. Enjoyed reading through this, very good stuff, thankyou .

  53. ezfrags says:

    Hi, here from google, i enjoyng this, will come back soon.

  54. Good Morning, glad that i saw on this in yahoo. Thanks!

  55. Ha, here from google, this is what i was searching for.

  56. Ni hao, here from google, me enjoyng this, i will come back again.

  57. Found this on MSN and I’m happy I did. Well written website.

  58. Hello, here from yanex, i enjoyng this, i will come back again.

  59. I must say, as a lot as I enjoyed reading what you had to say, I couldnt help but lose interest after a while.

  60. I really got into this site. I found it to be interesting and loaded with unique points of interest.

  61. Very interesting points you have remarked, appreciate it for putting up.

  62. feevhax says:

    Thanks for this website. I definitely agree with what you are saying.

  63. I like this website its a master peace ! Glad I found this on google .

  64. eebhax says:

    I dugg some of you post as I thought they were very beneficial invaluable

  65. Respect to website author , some wonderful entropy.

Leave a Reply

Your email address will not be published.

FREE Website Analysis

I have read and agree to the Terms of USE