Sneaky Ways To Take Your Instagram Marketing To The Next Level
There was a time when people spoke of social media marketing the first thing that popped into one’s mind was Facebook. Unfortunately, those days are long gone and there’s a new kid on the block; Instagram. Many marketers now see Facebook as a network full of recycled memes while Twitter (it feels like) is full of spambots. Enter Instagram marketing.
Unlike either Facebook or Twitter, Instagram has a huge user base that is constantly uploading new content in the form of photos and videos.
While this is a good thing, it makes it very difficult for ordinary people and marketers alike to stand out. Thankfully though, there are still a number of ways you can stay ahead of the curve.
In this article, we will delve into how you can create engaging content while building a strong following in order to drive sales.
Creating A Seamless Feed with Instagram Marketing
Even though creating a seamless feed might not be a good idea for most verticals, a little known secret helps your feed stand out. This feature turns your Instagram profile into a unique and beautiful gallery for potential customers as well as fans. This feature’s name is exactly what it sounds like, you are able to edit your photos in a way that makes them look like composites to one giant image.
In order to achieve this look, you will need to use a template that can be used as a layout for your images. Use a software like Photoshop to edit. The seamless feed feature is perfect for companies that don’t need to constantly create images. One drawback you need to be prepared to deal with is that each image will take time to add to your feed.
Posting Content from Behind-The-Scenes
Every now and then you might find you don’t have any content to add to your queue, one way you could fill this gap is by adding behind-the-scenes content. Even though this type of content is greatly underestimated, it is very effective. People in general like to get the scoop on what it takes to create a product, prepare to offer a service, run a company etc.
Keep your followers engaged by creating content that helps you build stronger connections with your followers, potential customers and fans.
Sharing Reviews and Testimonials
Social proof is critical as far as influencing purchasing decisions is concerned. If part of your marketing strategy involves using Instagram in your sales funnel, then including reviews and testimonials is a great way to create content for your Instagram feed.
Few things are as convincing as your current customers telling potential clients the wonders the service or products you offer can achieve from a personal experience. This positive customer experience is important if your business is to thrive.
One of the ways you can go about this is by inserting text either at the top or bottom of an image. Alternatively, you could use a caption to convey a review that would resonate with your target audience. If you are a local business you will find that posting video testimonials is exponentially more effective.
Promotions and Discounts
Unfortunately, most marketers fail to appreciate what an effective way of creating content this is. Most times brands usually put on too much weight on how their Instagram feed looks and forget that unless their efforts drive revenue, all their effort is for naught.
As a brand when you share occasional discounts, you compel fans to act with urgency and buy your product or services. Usually, once people see your brand for the first time, they might get excited about what you have to offer, however after a while the posts you publish (no matter how exciting) begin to look monotonous and they might lose interest.
By using promotions and discounts, you will be able to keep your followers not only hooked to your brand but also convert them from ‘window shoppers’ to actual customers.
Many people are doing this now, so let’s just say that this is an open secret. But whatever the case streaming live to your Instagram audience is a powerful way to market your brand. Brands worldwide are still trying to figure out the best way to use this feature to promote themselves.
There are many ways you can use the Live stream feature to create a strong following for your brand, for instance, you can use the feature to give tutorials as well as updating them on what your brand is up to.
The SnapChat lookalike feature, Instagram Stories is now pretty much ubiquitous with Instagram marketing strategies. Thankfully though, it remains a mystery to many on what is the best way to use it. With Stories you can rest assured that your content will get a top position on your followers newsfeed. Regular posts are usually sorted based on Instagram’s algorithm and user activity so there’s a chance they could be missed by your audience.
Below are some strategies you can implement when using Instagram Stories:
Run Contests – By using Story to run a contest, you increase follower engagement
Highlight New Posts – By drawing your followers attention to some of your posts, you elevate your profile even more
Highlighting Promotions – If you are running any kind of promotion, you could use Instagram Stories to link back to your promotion
Carousel is a relatively new feature so it is easy to understand why it is underutilized. Having said that, it is a great way to spice up your content schedule. With the carousel feature you are able to post multiple media types including videos and photos in a single Instagram post.
There are many ways to use a carousel to promote your brand. Mostly though, creative brands have used the carousel feature to tell the story of a brand.
Use Monetization Tools
Tools like Have2Have.It and Like2Buy, make it easy for Instagrammers to find products that are promoted on their feeds. It is kind of surprising that many ecommerce brands don’t use such monetization tools.
Monetization tools reduce the amount of effort that a visitor needs to put in to become a customer, which is always a good thing.
There are many reasons why you should consider running ads, not only are they a very effective way of reaching a targeted audience and creating meaningful content for your brand, they also provide marketers with a Call To Action which links back to a landing page.
With the right marketing strategy, you can get a return on your investment when you decide to use ads.
I hope you’ve learned some new tricks in this article that you will put into practice. In case I missed any nifty Instagram marketing secret, reach out in the comment section and I’ll add it right in.
Since social media marketing is ever changing, if you want to become an Instagram marketing guru you need to keep learning new concepts and practices to promote your brands, otherwise you might find yourself falling behind novices who are constantly updating their knowledge arsenal.
If you would like to learn more about Instagram marketing feel free to reach out to us.