Improve Your SEO in 2018 with These Tips

By Terrance G Kern on December 20, 2017

There are a few ways that you could grow your business in 2018 and beyond. For example, you could head back to school and improve your skills with an online MSMPP program to get your masters in project and program management degree. But in addition to always learning something new, you could also focus on your website’s SEO to grow your audience. Check out the tips below on how you could improve your SEO this year.

Focus on Mobile

If you have not made your website totally mobile-friendly yet, now is the time to do it, especially since Google has announced its mobile-first index. Did you know that more than half of all website traffic now comes from mobile devices? So, if your site doesn’t look good and isn’t easy to navigate even on the smallest smartphone, you could be missing out on some much-needed conversions. As other businesses gear up for Google’s implementation of its mobile-first index, you should work with your web developer to ensure your site is perfectly suited for consumers who prefer to browse websites while they are on the go.

Get Better Content on Your Site

If you thought that longer website copy was a bad thing, think again. It turns out that longer content, provided that it is valuable to the reader, is actually more desirable. Studies have suggested that if you have longer content on your site, you have better odds of it ranking well on search engines like Google. So, aim to get high-quality content that is over 2,000 words long on your blog. Many times, that type of content will get even more backlinks, too, that could also help boost your ranking. And it could be easier to add in more keywords in a natural way and in your subheadings when you are dealing with a higher word count (after all, keyword stuffing is frowned upon). All of this could translate to more people making their way to your website and sharing your articles.

Aim to Get in the Featured Snippet

Have you noticed that, when you ask a question in Google, the first website shows up with a snippet of information that entices you to click for more? That’s where you want your site to end up! But how do you get there? Well, you have to first determine what questions your target audience is asking. Then create content around those questions. An alternative would be to just optimize existing content that answers those questions on your site already so that you don’t have to do the work all over again. A few tips: keep the answer under 58 words and include the search phrase in one of your subheadings, such as your first subheading.

With a new year comes a host of new opportunities to grow your business and improve your website’s SEO to boost your traffic numbers. So consider implementing the tips above, as they could help you achieve your goal of building a bigger audience that will be interested in purchasing your products and services.

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