Google releases search quality ratings Guidelines

By Terrance G Kern on November 23, 2015

Google Search Quality RatingsWe understand this to be the only time that Google has released a full document exposing how they rate a webpage and the authority thereof.  We are always on top of the latest things happening at Google because, we want to assure you get the best experience using our SEO services Dallas Google has released the complete version of the Search Quality Rating Guidelines that Search Quality Raters at Google use to rate the quality of the Google search results.

IF you can remember one of the only other time’s Search Engine optimization companies had and opportunity to get their hands on a full version was when it was leaked back in 2010/2011.   Get the full version here

From the reviewing of the document it seems to be an inside training manual developed to help end users evaluate the usefulness of the page that is coming up for search results.

Did Google really leak how they rank pages?

All in all this is not a complete leak of the Google algorithm and how to hack Googles ranking methods.  Instead, this is just a document used by consultants that help them rate the quality of the search results on and on Google’s test servers. Guidelines don’t necessarily equate to how search results are displayed.  Nevertheless, you now have the opportunity to look inside of the methods in which Google wants to show results.  It also allows you to get an Idea on the way Google would like to show their results.  Doing SEO for some time now and talking with other SEO’s about methods of ranking and providing Google information based on their latest Guidelines we find that what Google wants doesn’t necessarily mean that is what they are going to display.  Let’s dig into some main features we have found to be pretty important based on this release.

  1.  The Purpose of the page is important.  In the Guidelines Google specifically spells out that “The goal of PQ rating is to determine how well a page achieves its purpose?   Moving further on this topic Guidelines goes on to inform us that a page should be helpful and any time the page is deceiving, useless or harmful to a user it will receive a very low Page Quality.
  2. Website Reputation –  There is no question that Google will always be looking into what other authorities are saying to how informative or useful you website is to peer’s within the industry.  In sections 2.7 of the guidelines Google goes into different multiple layers of how to determine a sites reputation.  Layers such as reviews, how to research a reputation and where reputation comes from.

What are the Characteristics of a High Quality Page?

Here are the words from Google and then we are going to summarize what that say’s.  “What makes a High quality page? A High quality rating requires at least one of the following high quality characteristics:
• A satisfying amount of high quality MC.

• The page and website are expert, authoritative, and trustworthy for the topic of the page. • The website has a good reputation for the topic of the page.
In addition, the page and website should have most of the following:
• A satisfying amount of website information, for example, About Us information, Contact or Customer Service information, etc.

• SC which contributes to a satisfying user experience on the page and website. • Functional page design which allows users to easily focus on MC and use SC as desired. • A website which is well cared for and maintained”

Firstly, they are looking at “Main Content” and what that consists of.  Therefore, this has to be addressed so, your page is satisfying the main content criteria.  Secondly, Google is big on the authority or reputation of the source.  What is your expertise.  What type of awards have been allocated with.  How trustworthy are those sources.  It seems that reputation and expertise will always be big when it comes to high page quality.  Lastly,  the supporting pages that interact with the main content seems to be a signal on how the page is effectively referring other pages.  Doing SEO Houston you’ll see I just mimicked a solid example of how to reference a page for more information.  Matter of fact that page gives you some great insight on how to structure pages and referring domains.

All in All, the Guidelines has well documented examples on what is the highest of quality and what are the lowest quality of pages.  To get a more in-depth understanding of all of them individually you’ll want to read the full report.  We are hoping to have this accomplished this month:)

5 responses to “Google releases search quality ratings Guidelines”

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