How to Engage Your Healthcare Business’s Physicians

By Terrance G Kern on October 1, 2018

With staff that do not feel captivated by the work they do, no matter what industry it is, your business is always going to struggle to provide a service that is both what your customers expect and enough to bring them back to you in the future. When it comes to the industry of healthcare, this fact carries even more significance. Quite simply, if the physicians that you employ do not offer quality patient care to their patients, who are your customers, then they will seek other medical treatment the next time they need it.

So, get engaging your physicians and get them to provide the assistance your customers expect and want. To see how to set about doing so, check out the advice below.

Work towards a shared goal of helping your patients

Establishing and then working towards a shared goal with your physicians is a quintessential component in building an engaged relationship with them. Specifically, as they are professionals who are very much goal driven, that goal ultimately being to protect, improve and save lives, they need to know that you share that same common purpose if they are going to feel inspired enough to work for your cause. What this means is that you shouldn’t allow yourself to get too caught up with the business end of your venture (especially not when your physicians are around), and to instead focus your efforts on improving the likelihood of each patient that comes to you leaving with a cleaner bill of health.

Offer incentives

Seeing their patients improve in regards to their health and wellness isn’t the only thing that is going to get your physicians engaged and on your side, however. Just like any other worker in the world, they also want some incentives to do their job, so you need to be implementing a Physician Incentive Plan in your workplace. A typical PIP will see your physicians awarded with financial bonuses in four areas: processes, outcomes, patient experience, and structure — when all of these areas are covered in as thorough a fashion as possible, with such an incentive in place, you, your physicians and even your patients will benefit.

Provide on-going education

Providing on-going education to your physicians, no matter how previously educated they may be, will show to them that you are serious about providing the absolute best medical attention to your patients, and that’ll only ever rouse them to work for you and your cause. The learning that you offer doesn’t even have to be at all about medicine, either, as your physicians will appreciate and benefit from training that develops them as leaders, both in their field and in life in general.

Your healthcare business is nothing without the physicians that work for it, so you need to be doing all you can to keep them engaged with their job them at all times. If you don’t, you make your business liable to offer less-than-satisfactory medical assistance, and that’ll only ever drive customers away from you.

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