Drive High Quality Traffic To Your Site Now With PPC Management Dallas

By Lina Roby on April 17, 2015

So you don’t have the organic placement to get any clicks on your website, that’s okay! With PPC management Dallas, even new sites can get exponential increases in traffic by following a few basic rules to get PPC right. PPC (pay-per-click) is the process of bidding on different keywords that get you up into the top or side sections of any Google search. These are based entirely on who is willing to pay the right price.

Pay Per Click Management

Small businesses, whether working on their own or with professionals, can make small mistakes that can lead to PPC suicide because of their inexperience. Not only do they not get profitable traffic, they have already paid for the links to be on the Google search engines.

How Does PPC Management Dallas Work?

Working with programs like Google Adwords or Facebook Ads, a group working on PPC management Dallas will tell Google or other advertisers how much they will pay for each person that clicks on the link and goes to their site. This is regardless of whether or not they buy. You are paying for the traffic, which doesn’t always lead to high conversion rates. They will also give you the choice between ads that show up in the search engine results or on ads you might see on certain websites. Those who put in the highest bids get the most exposure for their money.

More than one company has made the mistake of thinking that PPC sounds simple, so easy a baby could do it. So why not just do it yourself? Because if you pick the wrong keywords or make other mistakes a Dallas internet marketing company could easily steer you away from, you could lose a lot of money within a short amount of time.

If you have already hired Dallas internet marketing services to help you to learn more about PPC and the best strategy, you are already on the right track. Especially in the beginning though, you should keep an eye on things and make sure that what they are doing produces results and makes sense.

PPC can be the immediate (though ideally temporary) fix when you’re working on increasing your organic ranking.

Avoid “Broad Match” Keywords With Experienced PPC Management Dallas

In the past, “broad match” keywords might have worked, but since Google has started narrowing down their searches, many broad keywords have gone to the wayside. Google wants to make sure that PPC management Dallas respects the specific ways people search to get what they are actually looking for as opposed to 100 things that may be related, but not right.

Things like location based long tail keywords are just the beginning of more specific keywords that Google is now requiring to increase your exposure. If you use the right long tail keywords, this will also significantly improve your conversion rate by helping you to get the customers who are looking for you, not a business on the other side of the country.

There is a fine line between getting too specific to the point of losing customers who may not search using those exact keywords and targeting the limited audience that will get you the best conversion rates, and you will quickly see the difference in the number of clicks you get as well as your conversion rate.

Separate Your Search And Content Ads When Using PPC Management Dallas

When you are using search network placement, the ads appear whenever someone runs a search on Google. Content ads on the other hand will appear when people are actually on related pages. Depending on your company strategy, you may place ads in both styles for the same links and keywords initially, but most companies quickly turn around, instead creating different groupings for the two classifications. This will allow you to better measure how effective the two types of campaigns are, and therefore where you should spend your money going forward.

Don’t Forget About Negative Keywords In Your PPC Management Dallas

It’s easy for a less experienced Dallas internet marketing company or a company trying to save money by handling their own PPC campaign to forget about negative keywords. But these are essential to the overall success of your plan. Negative keywords tell Google where you don’t want your ad appearing, which may seem counterintuitive. But why waste time on ads that appear on unrelated sites or clicks that come from those are curious and won’t actually buy?

Once you have the basics of PPC management Dallas down, you can start to dig in deeper with an experienced firm to maximize your results with more targeted approaches. For more information on your PPC management options in Dallas and more, click here.

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